PWR is a global gaming organisation spanning esports, content creation, and entertainment. In the lead-up to the 2024 Esports World Cup in Saudi Arabia, a range of social-first assets were created to promote team merchandise and build momentum across creator campaign. The solution involved combining illustration with refreshed team photography, showcasing creators in a playful, animation-inspired style while highlighting the new team jerseys. The work featured across the 2024 Fortnite season and continues to be used across team channels and creator pages.