Salt&Pepper positions itself as an elevated yet accessible homeware brand, balancing modern design with a sense of everyday relatability. A range of POS materials and marketing collateral were developed to support the brand’s communication goals within the new Salt&Pepper concession pads at Myer. The design approach focused on creating a cohesive brand experience across all in-person touchpoints, from lightbox displays and printed POS materials to product ticketing and event collaborations. Each element was carefully considered to create a consistent visual presence within the retail environment.